![]() Product premiumization has been observed as the latest trend in the men’s skincare products market. The market of men’s skincare products in China registered a notable share in the beauty and cosmetic industry. Men’s Skincare Products Market Outlook in China Additionally, changing men’s attitudes towards skincare products and their benefits has led manufacturers to develop novel products, specifically for men in the country. Furthermore, increasing adoption of skin care products due to popular media portrayal of 'metrosexuals' and 'lumbersexuals' is expected to drive the growth of the men’s skincare market. Among millennials living in the country, almost 51-53 percent are male. In 2021, Germany accounted for a significant share of the European market for the men’s skincare products market and is expected to grow at a rapid rate. For instance, L'Oréal announced a partnership with David Beckham for the promotion and launch of their brand ‘HOUSE 99’.Ĭountry-wise Insights Largest Millennial Male Population in Germany Helps in the Sales of Men’s Skincare Products ![]() Additionally, changing men’s attitudes toward skincare products and their benefits has led manufacturers to develop novel products, specifically for men.Īn emerging trend in the men’s skincare products market is the increasing number of key players appointing various celebrities from the field of sports and films to endorse their products, with an objective to influence consumers to adopt the same. The overall world’s population is around 7.9 Billion in 2021, and out of the total population, 50.4% are male, which provides manufacturers lucrative opportunities to target men’s skincare products, and in turn, is expected to boost the growth of men’s skincare products over the forecast period. The recent past has witnessed a widespread distribution of men’s skincare products, with high popularity attracting consumers of all age groups. offers a daily foam cleanser, toner, anti-aging skin serum, moisturizer, anti-aging night cream, eye cream, charcoal masks, and body powder.ĭespite these prospects, there are some likely challenges that stay ahead for the industry, which include the reluctance of men to purchase skincare grooming products and limited retail shelf space in the market.Ĭelebrity Endorsement to Increase Consumers Interest Help in the Drive of the Men’s Skincare Products and Bespoke Beauty Brands, LLC, launched a line of men’s products. Key reasons for this change in growth rate are attributed to the market growth during the first half of the forecast period, owing to the increasing awareness about skincare, self-grooming, and healthy-looking among men. ![]() However, compared to H1, 2021, the market is expected to spike by 132 BPS in H1 -2022. Some new advances that have taken place in the market include changing men’s attitudes toward skincare products and their benefits have led manufacturers to develop novel products, specifically for men.Īccording to FMI analysis, the variation between the BPS values observed in the men’s skincare products market in H1, 2022 - Outlook over H1, 2022 Projected reflects the growth of 120 units. How The Market Progressed Till June 2022?įuture Market Insights predict a comparison and review analysis of the dynamics of the men’s skincare products market, which is principally subjected to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovation.
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